TRESemmé Naturals” Shampoos and Conditioners Class Action Lawsuit Underway
Class Action Lawyer Network seeking California residents interested in joining the TRESemme Naturals class action
Class Action Lawyer Network Lawyers Filing Tresemme Naturals Lawsuits
In August 2013, a class action lawsuit was filed against Unilever United States, Inc. for allegedly falsely advertising the “TRESemmé Naturals” shampoos and conditioners as “natural” when the products actually contain synthetic ingredients. (Cohen et al. v. Unilever United States, Inc., Case No. 13-cv-05162, D. NJ.).
Class Action Lawyers Are Investigating Representations Made by Unilever
Class Action Lawyers are investigating representations being made by Unilever United States, Inc. concerning the "TRESemme Naturals" line of shampoos and conditioners. The Naturals line is marketed and advertised with a campaign that is centered around the representation that these products are "Natural." These advertisements may be misleading to consumers because the Naturals line contains numerous synthetic ingredients, including a chemical known to release formaldehyde, that are not "Natural." Unilever also claims you will have 10x stronger hair after just one use of the shampoo or conditioner, and does not appear to have research that can substantiate this claim.
Tresemme Naturals, Not So Natural After All
Despite the 'natural' label on some TRESemme products, they actually contain a long list of unnatural ingredients, the TRESemme lawsuit claims. According to the class action lawsuit, the products contain allegedly unnatural ingredients, including ammonium laureth sulfate, DMDM hydantoin and dipropylene glycol. Cohen accuses Unilever of engaging in false and misleading advertising, with the knowledge that consumers would willingly pay a premium for products they believe to be natural.
If you are interested in joining this class action call Class Action lawyer Network today.